USPS 2019 Promotions

Updated: Jun 13, 2019

Building upon the success of the mailing promotions over the last few years, the 2019 Promotions continue to encourage marketers, printers, and mailers to utilize new technology and print techniques that enhance the traditional benefits of a physical mailpiece to drive higher response rates and increase the overall return on investment.


Beginning in February, the 2019 Promotions range between 3 to 6 months in duration and focus on the following areas: USPS Informed Delivery, Augmented Reality, Virtual Reality, Near Field Communication and Beacons, Shoppable Video, Video in Print, Programmatic and Retargeting Mail, Mobile and Social Media Shopping, Tactile, Sensory and Interactive Print, and Transpromotional Messaging on bills and statements.


2019 USPS Promotions Calendar

2019 Promotions Offered


Tactile, Sensory and Interactive Mailpiece Engagement Promotion

Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.

Tactile and Sensory Promotion Requirements


Emerging and Advanced Technology Promotion

Encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, multichannel mail integration with Addressable TV or digital assistants into their direct mailpieces. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.

Emerging and Advanced Technology Promotion Requirements


Earned Value Reply Mail Promotion

Encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing them with a financial benefit when their customers put those pieces back in the mail. New Participants will earn a 3 cent credit per counted reply piece between April-June of 2019. Repeat participant must meet a threshold equating to 95% of the volumes counted during the same period in 2018 to earn the 3 cent per piece credit. Credits may be applied to postage for First-Class mail presort & automation cards, letters and flats and Marketing Mail letters & flats, and must be used by December 31, 2019.

Earned Value Promotion Requirements


Personalized Color Transpromo Promotion

Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color messaging in order to foster a better connection and response from their customers. First-Class Mail presort and automation letters—bills and statements only—that meet the dynamic print promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.

Personalized Color Transpromo Promotion Requirements


Mobile Shopping Promotion

Encourages mailers to integrate their direct mail pieces with mobile technologies that facilitate a convenient online shopping experience for consumers during the holiday season. There are many new mobile barcode formats that can be leveraged to qualify for this promotion, in addition to the use of Payment QRs to facilitate a seamless shopping/purchase experience. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.

Mobile Shopping Promotion Requirements


Informed Delivery Promotion

Encourages mailers to adopt use of the USPS’ new omni-channel tool, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.

Informed Delivery Promotion Requirements

Headquarters

1125 N. Perry Street

Pontiac, MI 48340

Additional Locations

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